Oh, those clever birds at Twitter. When the microblogging service announced recent changes to its terms of service, its executives knew exactly how to spin the news. For starters, media outlets dutifully went with headlines along the lines of "Twitter Changes TOS, Opens the Door for Ads," because in a blog post about the changes, Twitter founder Biz Stone chose to make the most noise about the possibility of advertising.

The Latest Changes to Its Terms of Service Make Clear the True Price of Using the Microblogging Platform.